Turmeric, a member of the ginger family, has long been used South Asian cuisines, and is a common ingredient in curries. Recently, naturopathic health providers have focused on one its main active ingredients: curcumin. Circumin, which gives curry its yellow colour, has a distinctly earthy, slightly bitter, slightly hot pepper flavour and mustardy smell, and recent research suggests it can be beneficial to our health as well as our tastebuds.
It has powerful anti-inflammatory effects and is a very strong antioxidant. But a low percentage of what you consume gets absorbed, so to increase absorption it needs to be enhanced with other agents, such as black pepper extract.
After much research, we discovered Curcumin Active, from Advanced Orthomolecular Research (AOR). Longvida®, a highly bioavailable form of curcumin, contained in Curcumin Active, is the result of testing over two hundred formulations and has taken more than ten years to develop. One 133 mg capsule is equivalent to over 13 g of curcumin. This would require taking 33 capsules of regular 95% curcumin extract or more than 100 capsules of 750 mg turmeric root extract.